

The Price of Everything
A Parable of Possibility and Prosperity
A Stanford University provost and a star-student and world-class tennis player clash about the virtues of top-down intervention vs. order that emerges from the bottom-up. Along the way, a group of students protest the role of a big box retailer on campus entangling the provost and her tennis-playing pupil. My best novel, I think, this book explores emergent order in the economy and our standard of living.


The Price of Everything is a must read for anybody interested in how market capitalism works.

The best attempt to teach economics through fiction that the world has seen to date.

Don’t be put off by the title, you just might not be able to put it down. Its brilliance is in its simplicity, and it’s now the first economics book I recommend. Yes, Milton Friedman’s Free to Choose and Friedrich Hayek’s The Road to Serfdom are still the cornerstones, but easy to read? No.

A remarkable use of parables and dialogues to convey economic intuitions. This should be mandatory reading for anyone who wants to understand this branch of applied philosophy we call economics.

Have you ever wanted to give a friend a book that explains the main virtues of economic freedom in a dramatic way that is accessible to a broad audience? Russell Roberts’s latest novel, The Price of Everything, is the book you want. That’s right: I said ‘latest novel.’

The Price of Everything illuminates the astonishing economic world we live in. This book could change your life—reading it will give you a sense of wonder about the everyday marvels that are all around us.

This is a great story about human, social, and economic betterment brought about by the forces of spontaneous coordination. It’s also about justice and there’s a warm ending. Read and enjoy.


Improbable as it might seem, perhaps the most important fact for a voter or politician to know is: No one can make a pencil. That truth is the essence of a novella that is, remarkably, both didactic and romantic. Even more remarkable, its author is an economist. If you read Russell Roberts’s The Price of Everything: A Parable of Possibility and Prosperity you will see the world afresh.